THE STORY BEHIND HOOKEDBYNORTH
We welcome people to the North
HookedByNorth was created from a love of the Nordics and a belief that the best journeys are personal. We bring together local knowledge, genuine hospitality and trusted partnerships to create travel experiences that feel thoughtful from beginning to end.
THE STORY BEHIND HOOKEDBYNORTH
We welcome people to the North
HookedByNorth was created from a love of the Nordics and a belief that the best journeys are personal. We bring together local knowledge, genuine hospitality and trusted partnerships to create travel experiences that feel thoughtful from beginning to end.
About Us
We have been crafting Nordic travel experiences since 2016. What started as a passion for sharing the true spirit of the North has grown into a full-service destination management company trusted by travel professionals and individual travelers across the world.
We know these destinations deeply, not just the highlights, but the hidden places, the right seasons, the local suppliers who share our standards. That knowledge is what we bring to every program we create. We love taking the utmost care of our passengers. This is who we are.
10 years of Nordic expertise
Deep local knowledge across five destinations
Reliable solutions
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Our Story
HookedByNorth was founded in 2016 by passionate travel professionals with a shared love for the Nordics and a belief that travel should feel personal, thoughtful and genuinely connected to place.
Since then, we have worked with travel brands from around the world, helping thousands of travelers experience the Nordics through our partners. Today, we also create beautifully designed private journeys and local experiences for travellers booking directly with us.
What We Believe In
We believe in true Nordic hospitality — warm, thoughtful and always ready to go the extra mile. For us, great travel is not only about what you see, but how you are made to feel along the way.
We strive to bring that sense of genuine welcome and something truly exceptional to every journey, tour and city experience we create
Making the Special Possible
Special requests. Fresh perspectives.
Sometimes the most memorable moments are the ones beyond the standard itinerary — a private experience or access, a special celebration or simply finding a better way to make the day work.
Through local knowledge, trusted relationships and a flexible approach, we can often open doors and make something special happen.
That same thinking shapes our day tours. We look for fresh ways to share the North through distinctly Nordic stories, flavours and experiences that go beyond the usual sightseeing. This is for us what hospitality is about; it should evolve and bring out the true nature of beautiful North!
The People of HookedByNorth
Meet some of the people who bring HookedByNorth to life. Alongside our wider guide team and trusted local network, they help shape and deliver journeys across the Nordics.
Vivian
Vivi
Viveli
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Whether you are a travel professional looking for a Nordic partner or a traveler with a question about our tours, we are here to help.
